Why Your Service Needs a Good Animated Explainer Video
In an increasingly noisy and crowded online marketplace, having an engaging, informative, and eye-catching video is crucial for businesses that want to stand out and connect with potential customers.
For service-based companies and organizations in particular, an animated explainer video can be an extremely effective tool to demonstrate your offering’s value compellingly clearly.
1. The Power of Video for Services
It’s no secret that video content can have immense impact today.
Studies have shown that simply including video on your website can boost CTR (click-through rates) by over 80-86% on average compared to just text or images alone.
As social media platforms like Facebook and YouTube continuously expand and dominate where people spend their time online, video has become one of the foremost ways to grab viewer attention and engagement.
For software as a service-based business (SaaS), video and, specifically, animation is the perfect medium to showcase who you are to potential customers.
It presents complex or abstract ideas the audience may have around your offering in a simple, straightforward, and visually appealing way.
Explainer videos are short by nature aiming for around 1-3 minutes in length generally, making them very consumable for audiences with short attention spans. Their bite-sized format suits them to be shared across social platforms or embedded on websites.
Their focus on visually demonstrating concepts through show rather than just tell tactics makes services much more understandable.
2. Show Don’t Tell Your Service’s Value
One of the key strengths of a service-focused explainer video made with animation is it doesn’t just tell people and prospective customers what you do as an organization – it can show them visually.
Animation provides the flexibility and creative license to demonstrate even abstract concepts or complex mechanical processes in a simple, digestible way using visuals rather than dense blocks of text.
For example, 10 Studio uses custom characters in their animated explainer videos for business to walk potential customers through how they would onboard onto and ultimately use your platform or system, like this:
Saas Product Explainer Video Example | 10 Studio
Or a consulting firm could utilize fun illustrations and infographics to show how they partner with clients across various phases.
This “showing” rather than outright “telling” of your service’s capabilities offers fantastic opportunities for customers to understand exactly what sets you apart.
3. Build Understanding Around Service Value
Not only does animation jolt more interest from viewers over plain text, but it also enables you to simplify even the most complicated aspects of your service offering so critical information is very easy to digest.
Explainer videos are the perfect medium for understanding what you do, why it matters, and the actual value or benefits provided.
Because explainer videos explicitly developed for services are centered primarily on visually demonstrating concepts and capabilities, they help anyone watching quickly grasp your key messages, benefits, and differentiators from competitors.
Animation transforms complex concepts into easy-to-understand sequences, whether abstract ideas or technical processes.
This built understanding for customers directly translates into a higher likelihood of converting them into paying clients for your service business.
4. Establish Service Credibility and Trust
In addition to increased understanding, animated explainer videos also help your service business establish critical credibility and trust with viewers right from the initial moments of the video.
Seeing an offering brought to life on-screen and in action triggers key visual associations for viewers that what you do as a company is compelling, established, and reliable.
Incorporating client testimonials directly within a service explainer video further strengthens credibility with social proof elements. And animated styles feel more fun, friendly, and welcoming to audiences than standard live-action footage.
This vibrancy shows the personality around your brand, while the demonstrations assure customers your service provides solutions that work.
The strategic customer-focused elements combine into a compelling case for why potential buyers should have confidence in becoming long-term clients.
5. Distill Your Most Important Messages
One of the most complicated challenges service businesses face is crystallizing what makes their offering unique from the clutter of competitors.
Effective explainer videos center around distilling out the most vital value propositions, differentiators, and messages around why a potential customer should buy specifically from you.
If you overload people with too much information, the likelihood of confusion sets in, which hurts conversion rates.
Animation allows brands to filter down only key selling points and benefits that matter most to customers. You control how much or how little information gets conveyed based on your strategic goals.
Keep it exceptionally clear, simple, and benefit-focused. Ensure customers grasp what problems you specifically solve and why they cannot afford to have those issues remain unaddressed from your capable service.
Final Thoughts - The Impact an Animated Explainer Video Can Have
This short but comprehensive overview clearly shows why a well-crafted and strategically executed animated explainer video gives a vital visual explanation of your service offering and its worthwhile benefits over competitors or alternatives.
For SaaS platforms, technical systems, consultants, creative agencies, and professional services, it's an enormously impactful marketing asset to capture interest fast and consistently close more business.
Remember that your competitors are utilizing video already in their strategy.
So simply having an explainer video developed with animation puts your service on a more level, competitive playing field automatically while setting you far ahead content-wise from any company that does not have one yet.
Be relentlessly customer-focused and benefit-driven with your core messages. And work with a top-quality animation studio to ensure maximum engagement, understanding, and conversions.
Your future revenue growth depends significantly on having a stellar video actively working for your brand across channels.
