Why TikTok is One of the Best Social Media Apps for Business Communication
Social media has a reputation for being inundated with selfies, brand-less promotional videos and unappealing content. As more and more people become aware of the negative effects of social media on their mental health, there's a growing interest in finding ways to be more mindful when using these platforms.
While it's clear that some elements of social media are not beneficial for everyone, that doesn't mean that the tools themselves aren't useful for communication.
TikTok is one of the best social media apps for business communication if you're looking to stand out from the crowd. Unlike other social media platforms, TikTok makes it easy to share your brand with a diverse range of consumers in an entertaining way.The key to getting on TikTok is to create an entertaining video, but that doesn't mean you have to be a marketing expert.In fact, the app has a lot of features that make it easier for businesses to reach out to consumers and stand out from the crowd.
Here are 5 reasons why it's one of the best social media platforms:
● Fastest growing platform
As of 2018, it has 800 million users and it is growing rapidly. It got its name from the combination of the words "tickle" and "talk". The app is very easy to use and the concept is fun. It allows you to add effects, music and various soundtracks to your videos. Therefore, it is an excellent app for creating marketing content since it allows you to add elements that will make it more interesting. In other words, instead of fixed text, you can now create videos based on your company's key messages. Another advantage of TikTok is that it is free and can be accessed via mobile phone. This makes it easier for people to download it on their smartphones and use them to share the videos they create. In fact, this video creation app is one of the most popular today, especially among young girls, who are obsessed with it.
● Targeting feature
TikTok allows you to set up a business page where users can follow your brand and content. You can then target specific age groups and demographics within those age groups using a laser-targeted audience feature. That way, your messaging will reach out to tiktok followers instead of a mass audience that might not necessarily be interested in what you're selling..
● Geotagging
The next feature that makes it one of the best social media platforms for business communication is geotagging. Geotagging is one of the biggest features for Tik Tok and it makes it one of the most relatable social media platforms. Geotagging allows you to engage with consumers all around the world.It uses your location to tell you what's trending in your area among people all around the world, and this is an important feature especially in business because it helps you to learn what is trending worldwide, what your competitors are doing, and who are the top influencers in a certain niche.
● GIFs
While you probably know TikTok as a social media platform that allows people to make and share short videos, you might not be familiar with its other killer feature. More than just a way to distract yourself when you're bored or procrastinating, the app's integrated GIFs are one of its best features.
TikTok's GIFs are fun and engaging, which makes them a great tool for businesses looking to reach consumers through social media. Let's talk about why that is.
● Reason #1: It's Viral Content
The simplicity of TikTok's GIFs make them a great choice for businesses looking to create viral content. With only eight frames, there isn't enough time for your brain to object to the message being conveyed.
● It's a personal platform
TikTok is known as a unique video sharing mobile app because of its personal appeal. It's like a personal platform that can be used to share your lives, show your growth and your perspective for the world to see. It's the essence of personal branding.
