How to Combine Telemarketing with Email and Social Media Marketing
Telemarketing, email marketing, and social media marketing are three powerful tools that businesses can use to generate leads, build brand awareness, and drive sales. Using them together in an integrated marketing strategy can increase their effectiveness and help you get the most out of your marketing efforts. Here are some tips on how to successfully combine telemarketing with email and social media marketing campaigns.
Use Telemarketing to Generate Qualified Leads
The telephone remains one of the most direct and effective ways to reach potential customers. A lead generation and telemarketing campaign can help you identify and qualify prospects for your business. Trained telemarketers from top telemarketing companies like revegro.co.uk can ask screening questions to determine if leads meet your ideal customer profile before collecting key contact details and passing promising leads onto your sales team.
Promote Your Email List in Calls
While speaking with prospects during telemarketing calls, telemarketers should mention your business email newsletter or promotions list. They can offer them an incentive to sign up, such as a discount, informative content or special offers, and capture their email address so you can continue nurturing the relationship after the call via email.
Share Valuable Content in Emails
Use email newsletters and promotions to provide subscribers with helpful information and resources related to your industry. The goal is to demonstrate your expertise and establish your company as a trusted resource. Make sure email content is optimised for mobile devices as many people access email on smartphones.
Drive Traffic to Your Website
Include clickable links in email campaigns that send readers to targeted pages on your website. This could include product or service pages, blogs, resources, booking or contact pages. Email signatures should also include your website URL. This makes it easy to drive traffic from your email subscribers over to your site.
Promote Email Sign-Ups on Social Media
Leverage your company's social media presence to promote your email newsletter. Post sign-up links on your social pages and profiles. Run social media ads targeted to your ideal audience that encourage opt-ins. Offer exclusive social media-only promotions to incentivise sign-ups from your followers.
Share Email Content on Social
To maximise reach, post your email content across social media. Turn key sections from your email campaigns into attention-grabbing social posts. For example, repurpose infographics, stats, tips or behind-the-scenes photos from emails. This extends the value from content you have already created.
Cross-Promote Channels
Within each channel, actively promote your other marketing channels. On social media, suggest followers sign up for email updates. In telemarketing scripts, mention your social media pages. Email signatures and email content should include links to your social profiles. This cross-channel promotion reminds customers of all the ways to engage.
Integrating telemarketing, email and social media takes coordination but can greatly amplify your marketing messages. Following these tips will allow you to execute campaigns across channels that effectively complement each other. Be sure to track results across channels to identify which marketing platforms are delivering the best return on investment.
