Exeter Northcott hits target of gifting 500 Christmas theatre tickets and extends goal to 750

Exeter Northcott Theatre has launched a new stretch goal of gifting 750 tickets for its family Christmas show Robin Hood to children and young people in Devon through its Pay It Forward donation campaign by the end of this year, having reached its initial aim of giving away 500 tickets.

The Northcott’s Pay It Forward campaign, now in its third year, asks audience members to donate towards the cost of a theatre ticket for children and young people who would not otherwise be able to go.

Between January and October this year, 766 people donated £7,392 towards the campaign.

The Northcott collaborates with local charities and community organisations to gift Pay It Forward tickets.

The first 500 tickets this year were given through Devon Foster Families, The Helen Foundation, Livewest and Young Devon. The Northcott is reaching out to more organisations to give away an additional 250 tickets by 31 December. 

Kelly Johnson, Marketing & Development Director at Exeter Northcott Theatre, said: “We’ve had such an amazing audience response to our Pay It Forward campaign this year. We want to say a huge thank you to every one of our donors.

"Your support is helping us to share the magic of theatre with children and young people across Devon this Christmas.”

The Pay It Forward campaign is supported by accountancy firm Bishop Fleming and Wollens Solicitors.

People can donate to the Pay It Forward campaign via www.exeternorthcott.co.uk/about-us/pay-it-forward