The use of social media is now a given for any business. Why? Because, with very few exceptions, our customers are having conversations on there and we have a huge opportunity to get involved too.
However, it doesn’t have to be complicated. Social media is just another form of communication, so we can use it however we want - for research, customer service, or positioning, for example, in addition to the more obvious goals of generating leads and enquiries. Successful social media marketing is, however, very different from traditional marketing as we are now generating interest by...
A BICYCLE recycling and repair project based at Bicton College has reached a significant milestone, launching a new 'Bring Your Own Bike Night', aimed at training people to fix their own wheels.
Founded just over a year ago, EaRTH Cycles has been taking in unwanted bikes and refurbishing them, recently receiving their 100th bike donation.
As well as diverting waste from landfill, the project gives people a chance to learn bike maintenance through refurbishing the donated bikes.
Sam White, EaRTH Cycles Coordinator, said: "Our 100th bike donation is a real milestone...
If you want to learn successful strategies for networking says SEAN HUMBY then you might be best looking to the skies for lessons.
Possibly because my father is an ardent twitcher and probably because of seeing geese so regularly whilst out and about I have always been fascinated by why so many birds fly in a V formation. What follows are my interpretations for business and for networking!
Goose fact 1 . As each goose flaps its wings it creates 71% more uplift for birds that are following, so by flying in formation the whole flock adds 71% greater flying range than by...
Over half a million businesses starting up in the last twelve months create a challenge for anyone hoping to stand out and be successful by making their firm recognised and heard above bigger competitors.
The good news is that new and small businesses don’t have to spend unnecessary cash or be a big company to make a big impression.
Knowing what makes a strong and recognisable corporate identity which attracts customers (and identity isn’t just visual and ‘looking nice’) gives the power to get firms noticed and helps build a reputation. The right identity provides a...
Nick Agg-Manning, Managing Director of Outside Adventure Consultants Ltd, reveals how businesses in Devon can get the most out of the county's large tourism industry.
Chickens and eggs are excellent words for a magazine serving a county such as Devon, but in business terms…which came first: the chicken or the egg? Do businesses in Devon react to, and create, some of our tourism or does the amount of tourism we get, create businesses off the back of it?
Jurassic Coast; moorland and National Parks; rivers and beaches; castles and manors…yes, we have it all here in Devonshire...
Apprenticeships do work, say one of the region's fastest growing accountancy firms, as two of their office apprentices are promoted to senior members.
Bishop Fleming, with seven offices and 300 staff, believe they have proved the effectiveness of in-house training with Plymouth-based former apprentices, Kevin Connor and Daniel White, being appointed as senior managers.
Charlie Thomson, partner in charge of Bishop Fleming's Plymouth office, says: "As a firm, we take huge pride in ‘growing our own', as well as recruiting people from ‘the Big Four' accountancy firms.
The first quarter of 2015 has seen improved confidence resulting in an increase in activity within the commercial property market throughout Devon. Exeter in particular is experiencing substantial growth and has become the South West’s most vibrant commercial hub.
Demand for both industrial and business space remains healthy with agents experiencing a shortage of current supply, which has not been helped with the lack of new development over the past seven years or so due to the challenging marketing conditions during the recession.
We live at a time where thoughts zip around the world at the speed of light. A cataclysmic event or a compromising photo is instantly witnessed by millions of people in the blink of an eye. In so many ways the internet, not even a concept just a few years ago (the worldwide web was 25 last year!) has changed our lives in immeasurable ways and, I like to think, for the good.
To many, social media services such as Twitter and Facebook ARE the internet with the amount of active users on a day by day basis counting in the hundreds of millions and growing. For a lot of people from my...
If Devon farmer Jon Williams' late father had been told his dairy herd would be milked by robots in 2015, he would have laughed disbelievingly. However, that is exactly what is happening at Higher Hampton Farm in Kilmington as 21st century technology hits the age-old occupation.
But it is Ben, Jon's eldest son and the third generation of the family to work on the farm, who has been the driving force behind this radical change to their livelihoods.
Since the 1970s, much research has gone into investigating methods to alleviate time management constraints in conventional...
In 24 Hours With…we take a well-known local businessperson and ask where they go for lunch, spend their downtime and visit for inspiration or advice.
Former City lawyer Deborah Clark and husband Tony Orchard own Burgh Island in Bigbury-on-Sea and Southernhay House boutique hotel in Exeter. Here, Deborah tells us what the city has to offer:
FOR BUSINESS LUNCHES
Harry's Bar, situated in Exeter’s Northernhay Gardens, is the best place to get steak tartare. But ask for the DIY version, not the pre-mixed! It's also quiet, discrete and has excellent staff. You can watch...
