Convié: More Than Just a Brand, It's a Beauty Community You Belong To
"Your voice, Your beauty". At Convié, that's the single quote that sums up all of the activities that make the brand the home it poses itself as. Just like the word itself, Convié is a beauty brand that welcomes every one of its customers to a community where they'll feel welcome and part of the family.
"Your voice, Your beauty". At Convié, that's the single quote that sums up all of the activities that make the brand the home it poses itself as. Just like the word itself, Convié is a beauty brand that welcomes every one of its customers to a community where they'll feel welcome and part of the family.
So you could easily say that the beauty house is not just a brand but a beauty haven for all peers whom all of the decisions taken are centred upon. It also means that the beauty community is open to all and only looks to expand in the near future.
At Convié, the belief is that the consumer is the heart of everything. Without them, there is no Convié. Every product launch, company activity, activation, and reward are directly influenced by members of the Convié community, or La Maison Convié as it's called.
Many more aspects of the beauty household give the full picture of what a community it is and why you should be a part of it.
Convié And The Community: Co-Creating the Future of Beauty
The other aspect of being a member of the Convié community is the input you'll be able to make in shaping their product. Long story short, Convié lets the community create and launch beauty products alongside them.
So, it's not a case of making a product and asking fans if they like it; that's not the half of it. Instead, members of the community are brought on board as cohorts to join the creation process and work together to deliver a product fitting the community.
It starts with a recruiting process, after which the selected members begin sharing their ideas on how to create the next best thing. Once these ideas enter the manufacturing stage, they undergo tests until the community provides the final validation.
What's also great about the co-creation process is that members of the community get their hands on the newest products before anyone else. It's a nice way to create a unique bond between the brand and customers.
The Occasional Music Jam Session
When brains aren't being tested to create the next best beauty product, they're unwinding in soulful and party-ful music sessions. The community also shares its love for music, and there's no better sign of that than creating a playlist to get everyone moving and grooving.
So you see, there's never a dull moment in the community. It's a big family where beautiful things happen in extraordinary ways. It's also one that's evidently tailored to make its members feel right at home with their peers.
Joining the Community
It's a community, so of course, there's always room to grow and expand its reach. You, too, can join La Maison Convié and live out the different experiences being mentioned in this article. Once a member, you can work your way to becoming a co-creator while enjoying your time in the community, of course.
